Since 2001. Rebuilt for the AI era.
Corvane Advisory pairs decades of brand, strategy, and P&L leadership with the newest AI tools — so organizations of every size get big-company marketing discipline at lean-team speed.
James (Jip) Inglis started his career in brand management at Procter & Gamble and The Coca-Cola Company, then ran marketing at Mattel and two subsidiaries at Dole as president and general manager. At J. Walter Thompson and Miller Zell he led strategic planning — work that delivered 118% profit growth at JWT Specialized Communications and helped grow Miller Zell 90% to more than $100 million.
In 2001 Jip founded Atlanta Marketing Group — today Corvane Advisory — to bring that discipline to organizations of every size. Since then he has advised more than 30 B2B and B2C companies and organizations, from AT&T, UPS, and AstraZeneca to start-ups, private-equity-backed companies, and institutions such as Georgia Tech.
When generative AI arrived, the firm rebuilt how it works. Today AI accelerates every engagement — research, planning, positioning, content, media, and measurement — while the fundamentals of good marketing stay the same. Jip also writes about these systems in The One-Person Business Playbooks.
See the booksTwenty-five years of growth work.
- 2001
Founded as Atlanta Marketing Group
Strategy, planning, program management, and business development for clients from Fortune 100 companies to start-ups — across consumer goods, retail, financial, and professional services.
- 2012
Ascension Growth & Innovation Strategies
Jip becomes managing partner of an Atlanta-based growth consultancy, leading analytics, research, and strategic marketing work for B2B and B2C clients.
- 2026
Relaunched as Corvane Advisory
The firm relaunches under a new name with an AI-first focus — AI built into every practice: research, planning, positioning, content, media, analytics, and go-to-market.
Four principles.
Revenue is the scoreboard
Every recommendation ties back to pipeline, revenue, or margin — not activity.
Senior people do the work
You work directly with our founder, not a junior team behind a pitch.
AI with judgment
AI makes us faster; experience decides what's worth doing. A human is accountable for everything that ships.
Leave capability behind
We build workflows and train your team so the gains last after we leave.
Operating roles.
- Miller ZellVP, Business Unit Leader; VP, Marketing & Strategic Planning
- J. Walter ThompsonVP, Strategic Planning & Business Development
- Dole (Castle & Cooke Retail, Hawaiian Plantations)President & General Manager
- MattelMarketing Director — Hot Wheels and boys' toys
- The Coca-Cola Company (Minute Maid)Senior Brand Manager — Minute Maid, Five Alive
- Procter & GambleAssistant Brand Manager — Duncan Hines
Training.
- University of MichiganMBA — Marketing & Finance
- Claremont McKenna CollegeBA — Economics
Let's find your next dollar of growth.
A 20-minute call is usually enough to tell whether we can help — and where your fastest growth opportunity is.